With a cold bite in the air and a cold pint in hand, beer lovers from all over Michigan and surrounding states will descend on Fifth Third Ballpark just north of Grand Rapids on February 25 for the Michigan Brewers Guild Winter Beer Festival. This year, craft beer fans will have an even better reason to spend an entire week in Grand Rapids.
GR Beer Week makes its debut this year, during the week leading up to the Winter Beer Festival. Events will take place over the course of 5 days at locations in and around Grand Rapids. Beer dinners, rare beer tastings, tap takeovers and other unique events are being planned.
While the focus is on Michigan beer as a whole, GR Beer Week is a time for Grand Rapids breweries to shine. With seven established breweries within the city limits, (Schmohz, Hopcat, B.O.B.’s Brewery, Founders, The Hideout, and Brewery Vivant), and several more on the horizon for 2012 (Harmony Brewing and Elk Brewing to name two), Grand Rapids is quickly becoming a destination for craft beer culture.
Detroit-based Liquid Table Beverage Solutions is producing and marketing GR Beer Week. Liquid Table began Detroit Beer Week in 2009 in cooperation with the Michigan Brewers Guild, piggybacking the Detroit Fall Beer Festival. This concept will be brought to Grand Rapids for the first time this year, in conjunction with the Winter Beer Festival.
“Liquid Table has proven to be uniquely qualified in the organization and promotion of craft beer events,” stated Eric Briggeman, President of the Michigan Brewers Guild. “This partnership will continue to further The Guild’s mission of promoting a healthy beer culture in the State of Michigan.”
GR Beer Week events and information will be constantly updated on Facebook. “We have several large events planned for each night of the week,” stated Barry Johnson, West Michigan Liaison for Liquid Table. “The wholesalers, breweries, retailers and consumers have been extremely helpful and supportive of our cause. Everyone understands the importance of such a vibrant, growing industry, especially in a down economy – everyone loves beer.” Head to www.facebook.com/grbeerweek for details.
GR Beer Week culminates with the Michigan Brewers Guild Winter Beer Festival, held Saturday, February 25 at Fifth Third Ballpark in Comstock Park. Roughly 6000 tickets for the event went on sale December 1, 2011, and sold out in a record 3 weeks! In addition to the other GRBW events taking place, two charity ticket auctions are scheduled for Thursday, February 23. Head to www.mibeer.com for details.
About Liquid Table
Liquid Table Beverage Solutions is a privately-owned Detroit-based company. Formed in 2010 by Jon Piepenbrok, Liquid Table focuses on producing and marketing beverage events, including Detroit Beer Week, with a focus on local craft beer, mead, and artisan spirits, as well as providing private beverage services on contract for in-home and private events. The company also offers trade services, such as on- and off-premise consulting, education, marketing, and brand management. For more information, contact firstname.lastname@example.org.
About the Michigan Brewers Guild
The Michigan Brewers Guild exists to unify the Michigan brewing community; to increase sales of Michigan-brewed beer through promotions, marketing, public awareness and consumer education; and to monitor and assure a healthy beer industry within the state. Michigan’s thriving brewing industry contributes over $24 million in wages with a total economic contribution of more than $133 million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #5 in the nation, with over 100 current licenses – thus supporting its claim as “The Great Beer State.” More information can be found at www.mibeer.com.
Press Release Contact: Jon Piepenbrok, Liquid Table Beverage Solutions (586)744-0393, email@example.com